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Know what every guest is worth before they walk in.

Surplus scores every attendee at your events in dollar terms, helps you convert the highest-value people, and tracks outcomes from your CRM to prove what each person drove.

Used by Timelaps, Maker Mods, CUTC. MLH data partner.

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Score every guest in dollars

Connect your CRM. Surplus mines historical deal data, identifies winning archetypes, and scores every name on your target list with a predicted dollar value — with confidence intervals and recommended actions.

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Convert your Tier 1 targets

Auto-generate warm intros, conversion campaigns, and personalized outreach grounded in why each guest matters to your specific business. Cut Tier 1 no-shows from 43% to under 20%.

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Prove ROI in dollars

Track signals from your CRM, email, and calendar to attribute closed-won deals back to specific attendees. One-click confirmation. Board-deck-ready reports your CFO will accept.